Privacy Policy

This privacy policy is provided by Jay Squared Ltd, trading as Beyond Walls®, Unit 40B, Lower Mount Farm, Long Lane, Cookham, Maidenhead, SL6 9RF, operating the website at www.beyondwalls.uk.

The purpose of this policy is to explain how we collect, use, store and protect your personal information when you use our website or engage with our services. If you do not agree with this policy, please refrain from submitting personal data to us.

Definitions

"We", "us" or "our" refers to Jay Squared Ltd, trading as Beyond Walls®.

"You" or "the user" refers to the person using this website or our services.

UK GDPR means the UK General Data Protection Regulation.

ICO means the Information Commissioner's Office.

Cookies means small files stored on your device when you visit a website.

The Information We Collect

We may collect and process the following personal data:

• Name, email address and phone number — when you submit an enquiry, book a consultation, or contact us via our website or WhatsApp.
• Name, address and payment details — when you purchase a membership or service through our booking platform (PushPress).
• Health and fitness information — when you complete a membership form, health questionnaire or InBody scan as part of your membership.
• Usage data — anonymised data about how you use our website, collected via cookies.

How We Use Your Information

Lawful basis: Contract

To manage your membership, process payments, and deliver the services you have signed up for, including coaching, classes and personalised support. We retain this information for the duration of your membership and for up to six years afterwards for financial and legal record-keeping purposes.

Lawful basis: Consent

To send you updates, class information, event details and relevant communications where you have opted in to receive these. You may withdraw consent at any time by contacting us at info@beyondwalls.uk.

Lawful basis: Legitimate interests

To respond to enquiries submitted via our website, contact form or WhatsApp, and to improve our services and website based on how they are used.

Lawful basis: Legal obligation

To comply with applicable laws, including financial reporting and health and safety requirements.

Special Category Data

Health and fitness information (such as injuries, health conditions or body composition data from InBody scans) is classified as special category data under UK GDPR. We collect this solely for the purpose of providing safe and appropriate coaching and fitness services. This information is held securely and is not shared with third parties without your explicit consent, except where required by law.

Third Parties We Share Data With

We use the following trusted third-party services to operate our business. Each has their own privacy policy and data protection practices:

• PushPress — our membership and booking platform, which processes payment and membership data.
• Google — Google Maps is embedded on our website and may collect usage data. Google's privacy policy applies.
• WhatsApp (Meta) — used as an optional contact channel. If you contact us via WhatsApp, Meta's privacy policy applies to that communication.

We do not sell your personal data to any third party.

Cookies

Our website uses cookies to provide a better user experience. These include:

• Functional cookies — necessary for the website to operate correctly.
• Third-party cookies — set by Google Maps when you interact with the map embedded on our website.

You can manage or disable cookies through your browser settings. A cookie consent banner is displayed on your first visit to the site.

Data Security

We take the security of your personal data seriously. We use secure data storage and appropriate technical and organisational measures to protect your information from unauthorised access, loss or disclosure.

Your Rights

Under UK GDPR, you have the following rights:

• The right to be informed about how your data is used.
• The right to access the personal data we hold about you.
• The right to rectification if your data is inaccurate.
• The right to erasure ("the right to be forgotten") in certain circumstances.
• The right to restrict processing of your data.
• The right to data portability.
• The right to object to processing based on legitimate interests.

To exercise any of these rights, please contact us at info@beyondwalls.uk or write to us at the address below. You also have the right to lodge a complaint with the ICO at www.ico.org.uk.

Data Retention

We retain personal data only for as long as necessary for the purpose it was collected. Membership records are retained for up to six years following the end of a membership. Enquiry data is retained for up to 12 months.

Contact Us

Jay Squared Ltd, trading as Beyond Walls®

Unit 40B, Lower Mount Farm, Long Lane, Cookham, Maidenhead, SL6 9RF

Email: info@beyondwalls.uk

Beyond Walls® is a registered trade mark of Jay Squared Ltd. Trade Mark No. UK00004289989.

This policy was last updated: June 2026.